Our Team

Simon Holley

Equation Properties is run by Simon Holley who has 35 years’ experience in the UK Commercial Property market and equips an unparalleled access to off-market deal flow. After graduating from Reading University in 1979, Simon joined DTZ where he became a partner before joining Brian Cooper and Company as an equity partner. Simon was also a co-founder of Gatehouse Investment Management Ltd, a senior partner of Holley Blake and subsequently became the Chairman of Agency & Development at CBRE following a corporate acquisition of Holley Blake in 2006.

Simon was the founding principal of Altyon Partners LLP, and has teamed up with some of the largest players in the UK market over the years and has previously advised major corporates including Oracle Corporation and Nokia. More recently, Simon founded Equation Properties in 2014. Equation Properties specialises in development in the industrial and distribution sector, usually in a joint venture capacity with investment funds or other developers. 

Joanna Seagon

Joanna has 30 years working in the industrial property sector. Initially starting her career working for Brian Cooper and Company prior to becoming Office Manager for Holley Blake. Joanna followed Simon Holley to CBRE, Altyon LLP and more recently Equation Properties.  Joanna deals with the day to day management of Equation Properties including; accounts, finances, diary management and client liaison.

Richard Goodenough MRICS FCIOB

Richard is a Chartered Quantity Surveyor and has been working in the construction industry for 39 years. He started his career working for Kyle Stewart Construction (Now BAM Construction) as a Trainee Quantity Surveyor. After working for Midland Oak Construction, Wilcon Construction and Stewart Construction, Richard set up his own QS/PM practice Goodrich in 1992 and sold the business to two Partners in April 2017.

Richard worked as a Consultant to Goodrich until December 2018 and joined Equation Properties as Construction Consultant in January 2019. Richard has extensive experience in the industrial and logistics sectors, and has in-depth knowledge of Design & Build.